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Harley-Davidson, Inc. logo

Harley-Davidson, Inc. (HOG) Stock Ticker

NYSE: HOG · Consumer Cyclical · Auto - Manufacturers
$25.45-0.27%
USD · as of 2026-09-28 · market cap $2.7B
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HOG right now

Options expect by Oct 6±6.5%
Options expect by Oct 29±13.5%
Priced in for Nov 3 earnings±14.5%
IV rank (30-day)33% · fair
From Tickr's live models · 2026-09-29. Not investment advice.

Market factors today

Tickr 500 vs S&P 500+0.49%+1.0% MTD
Momentum L/S+1.35%+15.1% MTD
High-beta momo L/S+1.46%+22.2% MTD
Rate sensitivity L/S+1.91%+6.9% MTD
Oil sensitivity L/S-2.54%-5.3% MTD
Unprofitable tech-1.43%+3.7% MTD

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About Harley-Davidson, Inc.

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.

HOG stock facts

Ticker symbolHOG
ExchangeNew York Stock Exchange
SectorConsumer Cyclical
IndustryAuto - Manufacturers
Market cap$2.7B
CEOArthur Francis Starrs
Employees5,500
HeadquartersMilwaukee, WI, US
IPO date1986-07-08
Websitewww.harley-davidson.com

What you can see for HOG on Tickr

Live HOG price chart with overlays, the options chain, implied move, IV rank, options flow and Strategy Lab, financial statements and consensus estimates, analyst ratings, catalysts, news with AI scoring, and an AI chat that has read the HOG report.

Rankings

Largest Consumer Cyclical companiesLargest companies by market cap

FAQ

What is the ticker symbol for Harley-Davidson, Inc.?

The ticker symbol for Harley-Davidson, Inc. is HOG, listed on the New York Stock Exchange.

What is HOG?

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson…

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